today i saw the first Sony Rolly to er... roll into the US. w+k global executive creative director john jay brought this little guy in to show us this morning. they are currently only available in japan, but he brought one back. i couldn't stop smiling while watching it dance.
the idea is to take the traditional mp3 player and make it more than just a static object sitting on your desk - make it fun and make it interactive. <3
