martin atkins video

martin atkins is a drummer and a music producer who has drummed with johnny rotten (public image ltd.), trent reznor (NIN), ministry, pigface, and most recently has done a lot of producing for up-and-coming bands in Beijing.

he is owner of invisible records and he's written a book on bands and the business of touring called "Tour:Smart" and he came to speak to 12 last week about his endeavors and to encourage us to have a wide skill-set and also to keep thinking outside the box or cd cover.

he is a big supporter of cross-promoting events. mixing medias and reaching people when their guard is down. (ie using an art show for a cd release or having a scratch n' sniff record cover) he thrives to create and has this insatiable hunger for something different.

his brainstorming process seems like borderline madness and it was interesting to meet someone who was so freely creative and believes in the virtue of crackpot ideas.

in the middle of our conversation with him, he randomly broke out his video camera and started taping us and our time with him. at the time, i thought 'how strange' - but then he created this amazing video to thank us for having him here at W+K. i hope he'll come to visit us again soon sometime this year.